Brenda Radtke serves as Chief Marketing Officer of Halifax West® where she leads the firm’s brand, marketing, and communications initiatives.

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Brenda’s background spans growth strategy, digital transformation, and marketing technology leadership across entrepreneurial environments. She brings a structured, analytical approach to brand and go-to-market strategies, grounded in an understanding of how operations and long-term brand value intersect. Her hands-on experience working alongside stakeholders informs a pragmatic approach to engagement, communications and customer experience, aligned with the realities teams face in competitive markets.

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Prior to Halifax West, Brenda served as Senior Director of Customer Experience & Loyalty at Curacao Department Stores. Reporting to the CEO, she led enterprise-wide omnichannel transformation initiatives to modernize the retailer's digital brand. She established and launched the company’s first paid membership program, led customer retention strategy, and sponsored key digital and data modernization initiatives, including the revamp of the customer credit account and e-commerce channels. She also led cross-departmental customer journey insights and transformation efforts across retail and credit touchpoints, improving alignment between marketing, operations, and technology.

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Previously, Brenda was the COO for an international homemade food delivery marketplace app, where she built the team and led the product innovation, go-to-market strategy, and end-to-end development of native mobile applications and supporting systems. Earlier in her career, she held senior marketing and analytics roles at digital agencies, advising enterprise brands including Warner Bros. GDMX, EA Mobile, Wells Fargo Advisors, USC, LMU, Mercury Insurance, and other regulated industry clients.

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She holds a B.A. In Sociology from the University of California, Santa Barbara.